Honey Stinger Announces Multi-Year Partnership with Ozark Foundation

Honey Stinger Announces Multi-Year Partnership with Ozark Foundation as Official Nutrition Partner

Bentonville, AR. — March 3, 2026 — Honey Stinger and Ozark Foundation today announced a new multi-year partnership naming the Colorado based performance nutrition brand, the Official Nutrition Partner of all Ozark Foundation events.

Under the agreement, Honey Stinger will support athletes and participants across the Bentonville-based foundation’s premier endurance and youth cycling events, including the US Pro Cup–Fayetteville, Arkansas Graveler, Arkansas Enduro Series, OZ Stage Race, and the OZ Kids™ Series.

In a joint statement, the organizations said, “This multi-year partnership reflects a shared commitment to outdoor recreation, athlete wellness, and building strong, inclusive outdoor experiences throughout Arkansas and the region.”

“We’re proud to deepen our partnership with the Ozark Foundation,” said John D’Alessandro, CEO at Honey Stinger. “Their events create meaningful opportunities for athletes and families to show up, challenge themselves, and connect through outdoor recreation. Supporting organizations that put community, accessibility, and athlete experience first is central to who we are, and we’re excited to fuel participants across these events for years to come.”

“We welcome Honey Stinger as one of our anchor partners,” said Michael Spivey, President & CEO of the Ozark Foundation. “Our anchor partners represent industry leaders who share a deep commitment to health, outdoor recreation, and strengthening communities. We’re proud to have Honey Stinger as our official nutrition partner and value their long-standing dedication to fueling athletes of all ages and abilities in ways that align with our mission and the communities we serve.”

Honey Stinger is widely recognized for its honey-based nutrition products designed to fuel endurance athletes before, during, and after competition. Through this partnership, Honey Stinger will provide on-course nutrition, event support, and brand activation across the Ozark Foundation’s growing slate of events.

Ozark Foundation produces and supports a diverse portfolio of outdoor recreation events that celebrate Arkansas’ natural terrain, promote healthy lifestyles, and create accessible pathways for youth and amateur athletes alongside elite competitors.

About Ozark Foundation

Ozark Foundation is a 501(c)(3) charitable organization, based in Bentonville, Arkansas, creating healthy and enriching outdoor recreational experiences that honor and celebrate the natural beauty of the Ozarks while elevating the region as a better place to live, work and play. To fulfill its mission, Ozark Foundation partners with organizations to host, create and operate a variety of outdoor recreational events in Arkansas. From world-class championship caliber races to fun outdoor family events, the foundation aims to position Arkansas as a premier outdoor recreation destination where all are welcome regardless of ability. More at: www.ozarkfoundation.org. 

About Honey Stinger

Trusted by more than 2,000 professional and collegiate teams as well as countless fitness enthusiasts, Honey Stinger is dedicated to helping individuals achieve their active goals. Based in Steamboat Springs, Colorado, Honey Stinger has been fueling athletes since 2001 with its range of great-tasting sports fuel. From waffles and chews to gels and bars, Honey Stinger products are designed to help users prepare, perform, and refuel without sacrificing great taste.