About Us

Connect

We believe that creating healthy and welcoming outdoor experiences shapes the soul of a community. We are committed to bringing a variety of events to the region while breaking down any barriers that limit participation.

Compete

We attract, support and create a diversity of competitive events that highlight the Ozark region as a premier outdoor recreation destination.

Conserve

We are dedicated to transforming Northwest Arkansas into a global destination for outdoor recreation, from swimming to off-road cycling, and will assist in building and preserving the infrastructure to support it.

Our mission is to honor and celebrate the natural beauty of the Ozarks while elevating the region to be a better place to live, work and play, with a particular focus on removing barriers to access.

Meet Our Board

  • Ann Bordelon

    Chairwoman of the Board Executive Vice Chancellor, Finance & Administration, University of Arkansas

  • Jenn Dice

    Board Member
    President & CEO, PeopleForBikes

  • Kevin Igli

    Board Member
    Tyson Foods, Retired

  • Meredith Miller

    Board Member
    Road Sports Marketing Specialist, Shimano North America

  • Gary Vernon

    Board Member
    Senior Program Officer, Walton Personal Philanthropy Group

  • Christiane Pheil

    Board Member
    Senior Director of Marketing, Red Bull North America

  • Nick Gowen

    Board Member
    VP of Operations, J.B. Hunt Transport Services

  • Dave Guggina

    Board Member EVP of Supply Chain Operations, Walmart, Inc.

  • Dan Bartlett

    Board Member
    EVP of Corporate Affairs, Walmart, Inc.

  • Philip Sigsworth

    Foundation Secretary
    Chief Financial Officer, Art and Wellness Enterprises
    Form 990